| Description |
1 online resource (215 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Contents |
TABLE OF CONTENTS; LIST OF ILLUSTRATIONS; LIST OF TABLES; PREFACE; ACKNOWLEDGEMENTS; INTRODUCTION; CHAPTER ONE -- FIRM LEADERSHIP AND TECHNOLOGY ACCEPTANCE; CHAPTER TWO -- INTERNAL FIRM FACTORS; CHAPTER THREE -- EXTERNAL FIRM CHARACTERISTICS; CHAPTER FOUR TRANSACTIONAL vs. TRANSFORMATIONAL ; CHAPTER FIVE -- STAGED TECHNOLOGY ADOPTION; CONCLUSION; BIBLIOGRAPHY; APPENDIX A; INDEX. |
| Summary |
This innovative work combines the fields of e-tourism adoption and strategic management, and identifies the combination of antecedents of technology adoption by distilling factors to identify the key determinant of the adoption of the internet for sales and marketing purposes in small, owner-managed travel firms. While it focuses on travel firms in Jamaica, it examines the general issue of firm characteristics which are associated with adoption behaviour such as strategy and resources, as wel ... |
| Bibliography |
Includes bibliographical references (pages 152-193) and index. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Tourism -- Jamaica.
|
|
Tourism. |
|
Jamaica. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Spencer, Andrew. Leadership Imperative : Technology Adoption and Strategic Management in Travel Firms in Jamaica. Newcastle upon Tyne : Cambridge Scholars Publishing, ©2013 9781443842495 |
| ISBN |
9781443865883 (electronic book) |
|
1443865885 (electronic book) |
|
1322057176 |
|
9781322057170 |
|
