Foreword: The politics of representation / Bruce Gronbeck -- Introduction: Why we write -- Hijacking feminism in post-Vietnam cinema : tough women and tangled memory -- Hacking women : the politics of disconnect -- Leaving the mothership : postmodernity and postfeminism in Ally Mcbeal and Sex and the city -- Designing women as consumers-- again : and the myth of the level playing field in the information age -- Oh, to be given a sporting chance... : televisual representations of women in the woirld of aports news -- It's a dick thing : ambivalent coding of American female soldiers in Gulf War narratives -- Epilogue: Open letter from the second wave mothership.