Title Branded customer service : the new competitive edge / Janelle Barlow and Paul Stewart.

Publication Info.	San Francisco, CA : Berrett-Koehler, [2004]
	©2004

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Online eBook. Access restricted to current Rider University students, faculty, and staff.
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Item Status

Edition	1st ed.
Description	1 online resource (xii, 259 pages) : illustrations
	text file
Bibliography	Includes bibliographical references (pages 243-2445) and index.
Contents	Foreword; Acknowledgments; Introduction: On-Brand or Off-Brand; Part I: Linking the Big World of Branding to Customer Service; Part II: Embedding On-Brand Service into Your Organizational DNA; Part III: The Branded Customer Service Toolbox; Final Thoughts; Notes; Bibliography; Index; About the Authors.
Summary	The author of the bestselling "A Complaint Is a Gift" explores building band equity through enhanced and focused customer service.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Customer services.
	Customer services.
	Business names.
	Business names.
	Brand name products.
	Brand name products.
Genre/Form	Electronic books.
	Electronic books.
Added Author	Stewart, Paul, 1966-
Other Form:	Print version: Barlow, Janelle, 1943- Branded customer service. 1st ed. San Francisco, CA : Berrett-Koehler, ©2004 9781576754047 (DLC) 2004047605 (OCoLC)54906181
ISBN	9781576758861 (electronic book)
	1576758869 (electronic book)
	9781609943233 (electronic book)
	1609943236 (electronic book)
	1576752984
	9781576752982