| Description |
1 online resource (331 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Contents |
Front Cover; SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth; Copyright Page; Contents; Acknowledgments; Preface; 1 Your Strategy Playbook Has Expired; Nokia: From Hero to Zero by Doing Everything by the Book; Hero â#x80;#x93; Best Products and Most Efficient Supply Chain; Zero â#x80;#x93; Expiry of Nokiaâ#x80;#x99;s Strategy Playbook; Nokiaâ#x80;#x99;s Expired Playbook May Be Your Book!; Uber: Transforming Transport by Intuitive Market Shaping; Poor Market View Makes for Poor Strategy; Markets Are Not Industries!; Donâ#x80;#x99;t Think Product Markets, Either! |
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The Poor View Impoverishes Strategy from Every AngleEmbrace the Rich Reality of Market Systems; Markets Are Complex Adaptive Systems; What the System View Tells Us about Markets: Emergence, Design, and More; The Function of a Market System Is Exchange, for the Purpose of Value Creation; Markets Are Socially Constructed, so You Can Reconstruct Them, too; Putting It All on the Table: Rich and Poor Views, Side by Side; The Pay-off: Strategies for Market Shaping; What Is Market Shaping Anyway?; FAQs about Market Shaping; The Strategic Baby and the Bathwater. |
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Making the Rich View Actionable: Introducing the â#x80;#x9C;Market Fanâ#x80;#x9D;The Rest of the Book; 2 Frame Your Market; UPS: Thinking Outside the Boxes; â#x80;#x9C;So, What Do You Do?â#x80;#x9D;: Define Your Business; Your Business Definition Frames Your Market; Your Frame Filters and Interprets Intel; Beware! The Product View Worms Its Way in through Restrictive Business Definitions; Cast Out the Worm! Polish Your Frame for Clarity, Point It for Choice; Brainstorm New Business Definitions by Zooming Out and Zooming In; Zoom Out: Leave Product Myopia Behind; Focus on Firm Resources and Capabilities. |
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Focus on Network Resources and CapabilitiesFocus on Customer Processes and Situations; B2B â#x80;#x93; Improving Customersâ#x80;#x99; Processes; B2C â#x80;#x93; From Customer Processes to Consumer Practices; Focus on Other Beneficiariesâ#x80;#x99; Processes and Situations; Zooming Out Too Far: Beware Reckless Diversification; Zoom In: Find Growth Pockets and Adjacencies; Zooming In as Turbocharged Market Segmentation; The Tool for Zooming In Is the Business Arena Generator; Three Broad Applications of the Business Arena Generator; Customize Your Own Arena Generator; Starbucks: A Zooming In Success Story. |
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Decouple Market Shaping and Business Redefinition3 Shape Your Market; Stora Enso: Many-Layered Market Shaping; Exchange: What Is Sold, How It Is Priced, and How Buyers and Sellers Find Each Other; Sales Item: What Is Being Exchanged, Exactly?; Pricing: How Much Is It Worth?; Matching Methods: How Do Sellers and Buyers Find Each Other?; Network: Right Partners, Right Know-How, Right Infrastructure; Actors: Do We Have the Right Actors in Our Network?; Roles and Know-How: Is Work Division Optimal; Does Everyone Know What They Need to Know? |
| Note |
Infrastructure: What Do Customers Need to Use Our Products and Services? |
| Summary |
Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets. |
| Bibliography |
Includes bibliographical references and index. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Commerce.
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Commerce. |
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Marketing.
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Marketing. |
| Genre/Form |
Electronic books.
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| Added Author |
Storbacka, Kaj.
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| Other Form: |
Print version: Nenonen, Suvi. SMASH : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth. Bingley : Emerald Publishing Limited, ©2018 9781787437982 |
| ISBN |
9781787437975 (electronic book) |
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1787437973 (electronic book) |
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1787437981 |
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9781787437982 |
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