| Edition |
2nd ed. |
| Description |
xv, 327 pages : illustrations, portraits ; 23 cm |
| Note |
Cover title. |
| Bibliography |
Includes bibliographical and web references (pages 297-306) and index. |
| Contents |
Introduction -- 1. Sentenced to life -- 2. Roots in skateboarding -- 3. Action sports vs. stick and ball -- 4. Lifestyle marketing -- 5. Feeder series for growth -- 6. Off the wall -- 7. Advertising vs. marketing -- 8. Brand ambassadors -- 9. Team riders -- 10. Crossing over -- 11. In tune with the market -- 12. The year the media died -- 13. Video waves -- 14. Lucas Oil Studios -- 15. Hard CORR lessons -- 16. Motocrossover -- 17. Twitter My Space & Get Linked In to Face Book -- 18. Evolution, not revolution -- 19. Parity -- 20. China -- 21. Connections -- End notes -- Index -- About the author. |
| Summary |
"X PLAY NATION of Action Sports Game Changers is an 'explanation' of how game changing innovators in youth marketing built leading action sports brands with creative lifestyle marketing and new media. And, how they're doing it again in motorsports and off-road."--P. 4 of cover. |
| Subject |
Sports -- Marketing.
|
|
Sports -- Marketing. |
|
Skateboarding -- Marketing.
|
|
Skateboarding. |
|
Marketing. |
|
Cycling -- Marketing.
|
|
Cycling. |
|
Motorsports -- Marketing.
|
|
Motorsports -- Marketing. |
|
Motorsports. |
| Added Author |
Gutierrez, Ray.
|
| ISBN |
9780982879610 |
|
098287961X |
|
