| Description |
ix, 303 pages : illustrations ; 22 cm |
| Bibliography |
Includes bibliographical references (pages 269-277) and index. |
| Contents |
The perfect fit -- The sans-culottes: before the blue jean -- Tug-of-war: "those pants of Levi's," and the competition -- Dudes: selling the western frontier -- Modern pioneers: at work and play -- "A Hollywood-style tough": the 1950s and the fabrication f the teenager -- Classlessness: the politics of fashion -- After the gold rush: stylizing denim -- The diffusion of glamour: designers in the mass market -- "Thought abhors tights": sex in advertising -- Hand-me-downs: vintage and reproduction -- Wrapped in the flag: "America's gift" in the global era -- Bottoms up: blue jeans at a premium -- The process. |
| Subject |
Jeans (Clothing) -- History.
|
|
Jeans (Clothing) |
|
History. |
| ISBN |
1592402143 hardcover |
| Standard No. |
9781592402144 |
|
