| Description |
1 online resource (xv, 402 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references (pages 382-398) and index. |
| Contents |
Preliminaries; Contents; Figures; Tables; Acknowledgements; 1 Choosing as a way of life; 2 Introduction to stated preference models and methods; 3 Choosing a choice model; 4 Experimental design; 5 Design of choice experiments; 6 Relaxing the IID assumption -- introducing variants of the MNL model; 7 Complex non-IID multiple choice designs; 8 Combining sources of preference data; 9 Implementing SP choice behaviour projects; 10 Marketing case studies; 11 Transportation case studies; 12 Environmental valuation case studies; 13 Cross validity and external validity of SP models; References; Index. |
| Summary |
This graduate and practitioner guide to analysing consumer choice behaviour concentrates on stated preference (SP) methods. The authors show how these methods can be implemented, from experimental design to econometric modelling, and also combined with revealed preference (RP) data. The book also presents an update of econometric approaches to choice modelling. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Consumer behavior -- Mathematical models.
|
|
Consumer behavior -- Mathematical models. |
|
Decision making -- Mathematical models.
|
|
Decision making -- Mathematical models. |
| Genre/Form |
Electronic books.
|
| Added Author |
Hensher, David A., 1947-
|
|
Swait, Joffre Dan.
|
| Other Form: |
Print version: Louviere, Jordan J. Stated choice methods. Cambridge ; New York, NY, USA : Cambridge University Press, 2000 0521782759 (DLC) 00023024 (OCoLC)43466090 |
| ISBN |
0511011725 (electronic book) |
|
9780511011726 (electronic book) |
|
0511031076 (electronic book ; Adobe Reader) |
|
9780511031076 (electronic book ; Adobe Reader) |
|
0511151616 |
|
9780511151613 |
|
0511046324 |
|
9780511046322 |
|
9780511753831 (ebook) |
|
0511753837 (ebook) |
|
9780521782753 (hardback) |
|
0521782759 (hardback) |
|
0521782759 |
|
