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Bestseller
BestsellerE-book
Author Gitman, Lawrence J., author.

Title Introduction to business / Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt.

Publication Info. Houston, Texas : OpenStax Rice University, 2018.
©2018

Item Status

Description 1 online resource (732 pages) : illustrations
text file
PDF
HTML
Physical Medium polychrome
Bibliography Includes bibliographical references and index.
Contents Chapter 1: Understanding Economic Systems and Business -- Chapter 2: Making Ethical Decisions and Managing a Socially Responsible Business -- Chapter 3: Competing in the Global Marketplace -- Chapter 4: Forms of Business Ownership -- Chapter 5: Entrepreneurship: Starting and Managing Your Own Business -- Chapter 6: Management and Leadership in Today's Organizations -- Chapter 7: Designing Organizational Structures -- Chapter 8: Managing Human Resources and Labor Relations -- Chapter 9: Motivating Employees -- Chapter 10: Achieving World-Class Operations Management -- Chapter 11: Creating Products and Pricing Strategies to Meet Customers' Needs -- Chapter 12: Distributing and Promoting Products and Services -- Chapter 13: Using Technology to Manage Information -- Chapter 14: Using Financial Information and Accounting -- Chapter 15: Understanding Money and Financial Institutions -- Chapter 16: Understanding Financial Management and Securities Markets -- Chapter 17: Your Career in Business.
Summary Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Local Note Open Educational Resources (OER). Open Textbooks
Open Textbook Library
Subject Business education -- Textbooks.
Business education.
Genre/Form Textbooks.
Electronic books.
Textbooks.
Added Author McDaniel, Carl, Jr., 1941- author.
Shah, Amit J., author.
Reece, Monique, author.
Koffel, Linda, author.
Talsma, Bethann, author.
Hyatt, James C., author.
ISBN 9781947172548 (Print)
1947172549 (Print)
9781947172555 (PDF version)
1947172557 (PDF version)