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Bestseller
BestsellerE-book
Author Jefferson, Sonja, author.

Title Valuable content marketing : how to make quality content your key to success / Sonja Jefferson, Sharon Tanton.

Publication Info. London, UK ; Philadelphia, PA : Kogan Page, 2015.

Item Status

Edition 2nd edition.
Description 1 online resource (1 volume) : illustrations
text file
Bibliography Includes bibliographical references and index.
Contents Foreword ; About the authors; Introduction; Part One Why valuable content?; Chapter 1 Buying has changed. Has your marketing caught up?; The business development challenge; Who is winning with their marketing? ; So what are these companies doing right?; The three factors transforming buyer behaviour; Take action; Chapter 2 What is valuable content and why does it win you business?; Content versus valuable content; Hang on a minute. Is this form of marketing new?; Eight reasons to love valuable content marketing; Take action; Chapter 3 Guiding principles for your valuable content.
Eight guiding principles for valuable content marketingTake action; Part Two What valuable content?; Chapter 4 Blogging; Some blogging back to basics; How to create a successful business blog; How to write a valuable blog article; Making your blog look good and read well; Promoting your blog articles; Blog content can be visual; Blogging Q & A; Take action; Chapter 5 Social media; Social networks: the main arenas for businesses; Which social platform is best for sharing content?; Valuable content guidelines for all social networks; The future of social networks; Take action.
Chapter 6 Email newslettersThe importance of keeping in contact; Email newsletters, the valuable way; Email marketing tools -- you have options; Build a community; What should your newsletter say?; Autoresponders -- a valuable addition to your email strategy; Launching your newsletter; Take action; Chapter 7 Search engine optimization; Why it's smart to get search engine savvy; How people use search engines; Use keyword research ; What search engines want from you; Design your website for search; Getting the right help with SEO; What's new for search engines?; Take action.
Chapter 8 Deeper written content, e-books, white papers, Slideshares and published booksStock and flow: the value of going deeper; The most valuable content of all takes work; Your deeper written content options; What to write about in your key content pieces; Deeper content demands great design; The importance of a strong landing page; Should you make people fill out a form to download your content?; Repurposing and the value of integrated content campaigns; Take action; Chapter 9 Video, audio, infographics and more; Different formats to connect with more people.
The rise, rise and rise of video contentAwesome animations; Wonderful webinars; The power of infographics; Podcasts for business; Online games as sales tools; Mobile apps; Mix it up; Take action; Chapter 10 Widen your reach: PR, guest blogging, events and paid advertising; The value of getting your content published in industry-leading media; Valuable content wins you PR opportunities; The etiquette of guest blogging; Events as content marketing; Paid advertising options ; Take action; Part Three How to supercharge your business with valuable content.
Summary Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Marketing.
Marketing.
Internet marketing.
Internet marketing.
Customer relations.
Customer relations.
Genre/Form Electronic books.
Electronic books.
Added Author Tanton, Sharon, author.
Added Title How to make quality content your key to success
Other Form: Print version: Jefferson, Sonja. Valuable content marketing. Second edition. London ; Philadelphia : Kogan Page, 2015 9780749473273 (DLC) 2015016196 (OCoLC)908311204
ISBN 9780749473280 (electronic book)
0749473282 (electronic book)
9780749473273
0749473274