| Description |
1 online resource (xx, 371 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Developing a strategy and brand for your practice : pillar-of-community marketing / Brian Taylor -- Using marketing to shape people's attitudes to hearing care / Curtis Alcock -- A practical guide to a marketing strategy & plan / Karen Ann Jacobs -- Marketing in a modern practice : a real world perspective / Geoffrey Cooling -- Disease state marketing and interventional audiology / Brian Taylor and Robert Tysoe -- Social media and digital marketing / Brian Taylor -- Marketing university and other nonprofit audiology clinics / Donald W. Nielsen. |
| Summary |
Provides a unique, in-depth look into all facets of marketing and branding for an audiology practice. This is a must-have for professionals looking to market themselves and grow the long-term sustainability of an audiology or hearing instrument dispensing practice. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Audiology -- Practice.
|
|
Audiology -- Practice. |
|
Medical care -- Marketing.
|
|
Medical care -- Marketing. |
|
Audiology. |
|
Marketing of Health Services -- methods. |
|
Practice Management, Medical -- economics. |
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
| Subject |
Medical care. |
| Added Author |
Taylor, Brian, 1966- editor.
|
| Other Form: |
Print version: Marketing in an audiology practice 9781597565691 (DLC) 2014048441 (OCoLC)896492857 |
| ISBN |
9781597567961 electronic book |
|
1597567965 electronic book |
|
9781597565691 |
|
1597565695 |
|
