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Bestseller
BestsellerE-book
Author Allen, Mike, 1959-

Title Quantitative research in communication / Mike Allen, Scott Titsworth, Stephen K. Hunt.

Publication Info. London : SAGE, [2009]
©2009

Item Status

Description 1 online resource (xi, 242 pages) : illustrations
text file
Bibliography Includes bibliographical references and index.
Contents Cover; Contents; Preface; Chapter 1 -- Introduction to Quantitative Research; Chapter 2 -- Using Statistics in Quantitative Research; Chapter 3 -- Independent Samples or Student's t Test; Chapter 4 -- ONEWAY Analysis of Variance; Chapter 5 -- Factorial ANOVA; Chapter 6 -- Analysis of Covariance; Chapter 7 -- Multivariate ANOVA; Chapter 8 -- Chi-Square Statistic; Chapter 9 -- Simple Bivariate Correlation; Chapter 10 -- Multiple Regression; Chapter 11 -- Factor Analysis; Chapter 12 -- Advanced Modeling Techniques; Chapter 13 -- Meta-Analysis; Appendix A: Critical Values for the t Statistic.
Appendix B: Critical Values for the Chi-Square StatisticAppendix C: Critical Values for the F Statistic; Appendix D: Critical Values for the r Statistic; Index; About the Authors.
Summary Provides a user-friendly, practical discussion of (a) what the procedure is and why it is used, (b) the assumptions underlying the procedure, (c) what to look for when interpreting output, and (d) how to write the results of the analysis in correct APA style.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Communication -- Statistical methods.
Communication -- Statistical methods.
Communication.
Communication -- Data processing.
Communication -- Data processing.
Genre/Form Electronic books.
Electronic books.
Added Author Titsworth, Scott.
Hunt, Stephen K.
Other Form: Print version: 9781412956963
ISBN 9781452212937 (electronic book)
1452212937 (electronic book)
1452212937