| Description |
xv, 379 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 331-371) and index. |
| Contents |
Basic demand and cost conditions -- Industry concentration -- The leading mass-producing brewers -- Imports and domestic speciality brewers -- Product and brand proliferation -- Strategic behavior: price, advertising, merger, and other strategies -- Economic performance -- Public policy issues -- Concluding remarks, forecasts, and directions for future research. |
| Subject |
Brewing industry -- United States -- History -- 20th century.
|
|
Brewing industry. |
|
United States. |
|
History. |
| Chronological Term |
20th century |
| Added Author |
Tremblay, Carol Horton.
|
| Added Title |
US brewing industry |
| ISBN |
0262201518 alkaline paper |
|
