Title Marketing research for small business : an efficient and effective functional approach / David J. Smith and Barbara A. VanderWerf (Faculty, Rinker School of Business, Palm Beach Atlantic University, West Palm Beach, FL).

Publication Info.

Online access
Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook

Item Status

Description	1 online resource.
	text file
Series	Marketing and operations management research
	Marketing and operations management research.
Note	Includes index.
Contents	Why marketing research? -- Common misunderstandings -- The research agenda -- Using the functional approach -- Working first with what you have -- Collecting information -- Basic surveys -- Leveraging social media -- Working with results -- Statistics primer -- Making it count.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Marketing research.
	Marketing research.
	Small business.
	Small business.
	Small business marketing.
	Small business marketing.
	BUSINESS & ECONOMICS / Industrial Management.
	BUSINESS & ECONOMICS / Management.
	BUSINESS & ECONOMICS / Management Science.
	BUSINESS & ECONOMICS / Organizational Behavior.
Genre/Form	Electronic books.
Added Author	VanderWerf, Barbara A., author.
Other Form:	Print version: Smith, David J. (Professor of management), author. Marketing research for small business Hauppauge, New York : Nova Science Publishers, Inc., [2018] 9781536140422 (DLC) 2018037646
ISBN	9781536140446 (ebook)
	1536140449
	9781536140422 (softcover)