| Description |
1 online resource (273 pages) |
|
data file |
| Physical Medium |
polychrome |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Discover the Purpose Advantage! Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits--they want them to do some social good, too. These "purpose-driven "companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it. |
| Contents |
Machine generated contents note: pt. ONE Harnessing the Power of Purpose -- ch. 1 Purpose Advantage -- ch. 2 First, Find Your Purpose -- ch. 3 Brand Purpose from the Inside Out -- ch. 4 Why Most Leaders and Companies Are Failing at Purpose -- pt. TWO Leading a Purpose-Driven Culture -- ch. 5 Every Leader Must Have a Purpose -- ch. 6 Drive Job Purpose, Not Job Function -- ch. 7 Get Hands-On Purpose -- ch. 8 Create a Clear Line of Sight to Purpose -- ch. 9 How to Win Talent in the Purpose Revolution -- ch. 10 Eight Practices for Thriving in the Age of Social Good. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Leadership.
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Leadership. |
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Social responsibility of business.
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Social responsibility of business. |
| Genre/Form |
Electronic books.
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| Added Author |
Vanderwielen, Jeff, author.
|
| Other Form: |
Print version: Izzo, John B. (John Baptist), 1957- Purpose revolution. First Edition. Oakland : Berrett-Koehler Publishers, 2018 9781626569669 (DLC) 2017050580 (OCoLC)987979139 |
| ISBN |
9781626569706 (electronic book) |
|
1626569703 (electronic book) |
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9781626569676 (electronic book) |
|
1626569673 (electronic book) |
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9781626569683 (electronic book) |
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1626569681 (electronic book) |
|
9781626569669 |
|
1626569665 |
|
