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Book
Author
Kleppner, Otto, 1899-1982.
Title
Otto Kleppner's Advertising procedure / Otto Kleppner, Thomas Russell, Glenn Verrill.
Publication Info.
Englewood Cliffs, NJ : Prentice Hall, [1983]
©1983
Item Status
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Call No.
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Public Note
Gift Note
Moore Stacks
HF5823 .K45 1983
Available
---
Edition
8th ed.
Description
xvi, 636 pages, 7 unnumbered pages of plates : illustrations ; 24 cm.
Series
The Prentice-Hall series in marketing
Prentice-Hall series in marketing.
Bibliography
Includes bibliographies and index.
Subject
Advertising.
Advertising.
Added Author
Russell, Thomas.
Verrill, Glenn.
Added Title
Advertising procedure https://id.loc.gov/authorities/names/n82054384
Advertising procedure
ISBN
0136432131
