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Bestseller
Title
The Faces and Stakes of Brand Insertion.
Publication Info.
Wilmington, DE : Vernon Press, [2022]
Online access
Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook
Item Status
Description
1 online resource (256 pages).
Physical Medium
polychrome
Description
text file
Series
Series in Business and Finance
Series in business & finance.
Local Note
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject
Product placement in mass media.
Product placement in mass media.
Advertising.
Advertising.
Commercial art.
Commercial art.
commercial art.
Added Author
Lefait, Sébastien.
Villers, Sandrine.
Other Form:
Print version: Lefait, Sébastien The Faces and Stakes of Brand Insertion Wilmington, DE : Vernon Press,c2022 9781622737956
ISBN
9781648893933 (electronic book)
1648893937 (electronic book)