| Edition |
Second edition, updated + expanded. |
| Description |
1 online resource (208 pages) : illustrations (chiefly color). |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Design field guides
|
|
Design field guides.
|
| Bibliography |
Includes bibliographical references (pages 201-204) and index. |
| Contents |
An overview of research in graphic design -- Research strategies and tactics -- Practicing a research-driven approach -- Project spotlights. |
| Summary |
"Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process."--Page 4 of cover. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Commercial art -- United States -- Marketing.
|
|
Commercial art. |
|
United States. |
|
Marketing. |
|
Graphic arts -- United States -- Marketing.
|
|
Graphic arts. |
| Genre/Form |
Electronic books.
|
| Added Author |
Visocky O'Grady, Kenneth, author.
|
| Other Form: |
Print version: Visocky O'Grady, Jennifer. Designer's research manual. Second edition, updated + expanded. Beverly, MA : Rockport Pub, [2017] 9781631592621 (OCoLC)992804868 |
| ISBN |
9781631594304 (electronic book) |
|
1631594303 (electronic book) |
|
9781631592621 |
|
1631592629 |
|
