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Book
Author
Schmitt, Bernd.
Title
There's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.
Publication Info.
Upper Saddle River, NJ : Prentice Hall Financial Times, [2004]
©2004
Item Status
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Call No.
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Gift Note
Moore Stacks
HF5415.13 .S344 2004
Available
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Description
xxxiii, 279 pages : illustrations ; 24 cm.
Series
Financial Times Prentice Hall books
Financial Times Prentice Hall books.
Bibliography
Includes bibliographical references (pages 269-270) and index.
Subject
Branding (Marketing)
Branding (Marketing)
Corporate image.
Corporate image.
Customer relations.
Customer relations.
Added Author
Rogers, David L., 1970-
Vrotsos, Karen, 1960-
ISBN
0130471194