Title There's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.

Publication Info.	Upper Saddle River, NJ : Prentice Hall Financial Times, [2004]
	©2004

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5415.13 .S344 2004	Available	---

Description	xxxiii, 279 pages : illustrations ; 24 cm.
Series	Financial Times Prentice Hall books
	Financial Times Prentice Hall books.
Bibliography	Includes bibliographical references (pages 269-270) and index.
Subject	Branding (Marketing)
	Branding (Marketing)
	Corporate image.
	Corporate image.
	Customer relations.
	Customer relations.
Added Author	Rogers, David L., 1970-
	Vrotsos, Karen, 1960-
ISBN	0130471194