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book
BookPrinted Material
Author Polonsky, Michael J.

Title Designing and managing a research project : a business student's guide / Michael Jay Polonsky, David S. Waller.

Publication Info. Thousand Oaks, Calif. : Sage Publications, Inc., [2005]
©2005

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HD30.4 .P65 2005    Available  ---
Description xi, 232 pages : illustrations ; 26 cm
Bibliography Includes bibliographical references and index.
Contents The foundations -- Introduction -- Choosing a topic -- The role of supervisor -- Group dynamics and the role of conflict -- Ethical considerations -- Undertaking the research -- Planning the research process -- Literature review -- Data gathering -- Qualitative data analysis -- Quantitative data analysis -- Establishing recommendations -- Communicating the results -- Presenting the results -- Writing your report -- Oral presentations -- Concluding remarks.
Subject Business -- Research -- Methodology.
Business -- Research -- Methodology.
Added Author Waller, David S.
ISBN 0761922490 paperback alkaline paper