| Description |
1 videodisc (43 min.) : sound, color ; 4 3/4 in. |
| Physical Medium |
polychrome |
| Description |
digital |
|
optical |
|
NTSC |
|
video file |
|
DVD video |
| System Details |
DVD-R, NTSC. |
| Performer |
Host, Scott Wapner. |
| Credits |
Executive producers: Bill Kurtis, Donna LaPietra, Sharon Burrett, David Fortney ; editor, David Fortney ; camera, Greg Gricus ... [et al.] ; music, David Hulzenga. |
| Note |
Originally produced in 2008. |
| Summary |
"Tapping into the world of American beer, this CNBC Original program offers an in-depth case study of the industry leader, Anheuser-Busch. With unprecedented access to the company's inner workings, the Program depicts the history of Anheuser-Busch--including how it survived the Prohibition era--while illustrating the birth of the Busweiser brandand its eventual dominance of the U.S. beer market. Also discussed: the loss of market share to microbreweries, imports, and alternative beverages; the company's use of TV ads, from the 1950s to sophisticated Super Bowl spots; and Anheuser-Busch's takeover by Belgian brewer InBev. High-level Anheuser-Busch personnel and correspondents from major business publications add commentary"--Container. |
| Subject |
Anheuser-Busch, Inc.
|
|
Anheuser-Busch, Inc. |
|
Beer -- United States.
|
|
Beer. |
|
United States. |
|
Brewing industry -- United States.
|
|
Brewing industry. |
| Genre/Form |
Documentary television programs.
|
|
Documentary television programs.
|
|
Nonfiction television programs.
|
|
Nonfiction television programs.
|
|
Video recordings for the hearing impaired.
|
|
Video recordings for the hearing impaired.
|
|
Video recordings.
|
|
Video recordings.
|
| Added Author |
Wapner, Scott, correspondent.
|
|
CNBC (Television network)
|
|
Kurtis Productions.
|
|
Films for the Humanities & Sciences (Firm)
|
| Added Title |
Budweiser |
| ISBN |
9781616164584 |
|
1616164581 |
| Music No. |
40548 Films for the Humanities and Sciences |
|
