Title Profit with purpose : a marketer's guide to delivering purpose-driven campaigns to multicultural audiences / Teneshia Jackson Warner ; [foreword by Russell Simmons].

Publication Info.	Ithaca : Paramount Market Pub., [2013]
	©2013

Online access
Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook

Item Status

Description	1 online resource (xix, 219 pages) : illustrations
	text file
Bibliography	Includes bibliographical references and index.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Marketing.
	Marketing.
	Advertising campaigns.
	Advertising campaigns.
	Minority consumers.
	Minority consumers.
Genre/Form	Electronic books.
Other Form:	Print version: 0985179503 9780985179502
ISBN	1461944481 (electronic book)
	9781461944485 (electronic book)
	0985179503
	9780985179502