Chapter 1. Some tools of the trade -- Chapter 2. Introduction to newswriting -- Chapter 3. Writing news releases for upcoming events -- Chapter 4. Writing for social media -- Chapter 5. Hometowners -- Chapter 6. Handling crises and controversy -- Chapter 7. Video news releases -- Chapter 8. Writing advertisements and PSAs -- Appendix A. Accuracy, grammar, and style -- Appendix B. Broadcast style -- Appendix C. Creating your template -- Appendix D. Digitizing audio in GarageBand for Give Blood -- Appendix E. GarageBand tips -- Appendix F. Digitizing audio in GarageBand for Gorillas.