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Bestseller
BestsellerE-book
Author Wingard, Jennifer, 1975-

Title Branded bodies, rhetoric, and the neoliberal nation-state / Jennifer Wingard.

Publication Info. Lanham, MD : Lexington Books, [2013]
©2013

Item Status

Description 1 online resource (xiv, 147 pages).
Physical Medium polychrome
Description text file
Series Cultural studies/pedagogy/activism
Cultural studies/pedagogy/activism.
Bibliography Includes bibliographical references (pages 131-137) and index.
Contents Othering and branding : assembling neoliberal identities -- Branding the family : U.S. protectionism and the tie that binds -- (Dis)embodying the branding of protection : assemblage in the ICE age -- "José Padilla" and "Osama bin Laden" : material consequences of branding bodies -- From branding to bodies : (re)assembling the worker.
Summary Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. Wingard explains how the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital, and explores how those underclassed "bodies" are identified through branding. By showing how brands are assembled to create affective threats, this book articulates how dangerous the.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Human body -- Social aspects.
Human body -- Social aspects.
Human body -- Political aspects.
Human body -- Political aspects.
Human body -- Symbolic aspects.
Human body -- Symbolic aspects.
Neoliberalism.
Neoliberalism.
Genre/Form Electronic books.
Other Form: Print version: Wingard, Jennifer, 1975- Branded bodies, rhetoric, and the neoliberal nation-state. Lanham, MD : Lexington Books, ©2013 9780739180204 (DLC) 2012043571 (OCoLC)814706850
ISBN 9780739180211 (electronic book)
0739180215 (electronic book)
9781299184862 (MyiLibrary)
1299184863 (MyiLibrary)
9780739180204
0739180207
1498511791
9781498511797