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Book
Author
Wright, John Sherman, 1920-
Title
Advertising / John S. Wright, Daniel S. Warner [and] Willis L. Winter, Jr. With a foreword by Robert O. Bach and cartoon illus. by Bob Cram.
Publication Info.
New York : McGraw-Hill, [1971]
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5823 .W7 1971
Available
---
Edition
3d ed.
Description
xv, 816 pages : illustrations (part color), maps (part color) ; 24 cm
Bibliography
Includes bibliographies.
Subject
Advertising.
Advertising.
Added Author
Warner, Daniel S.
Winter, Willis L.
ISBN
0070720657