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Authors (1-2 of 2)
Wiseman, Mark.
1
Book
The anatomy of advertising : an analytical approach to campaign planning and advertisement making
Wiseman, Mark.
New York : Harper, 1942.
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Moore Stacks
HF5823 .W569 1942
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2
Book
The new anatomy of advertising: applying scientific method to the solution of advertising problems.
Wiseman, Mark.
New York : Harper, [1959]
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Moore Stacks
HF5823 .W58
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