When a prophecy fails: from cognition to performance -- Ethnography in Stamford Hill and in Crown Heights -- Lubavitch and its messianism -- The death of the Rebbe -- Messianism in Stamford Hill -- Ritualizing the Rebbe in Crown Heights -- The convert's zeal -- Making the Rebbe present through the media -- The Lubavitcher Rebbe and the early church -- Conclusion: what really happens when a prophecy fails?
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