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Bestseller
BestsellerE-book
Author Van't Spijker, Arent.

Title The new oil : using innovative business models to turn data into profit / Arent van 't Spijker.

Publication Info. Basking Ridge, NJ : Technics Publications, 2014.

Item Status

Description 1 online resource (1 volume) : illustrations
text file
Bibliography Includes bibliographical references and index.
Summary Well over a century ago oil drove the development of innovations such as the internal combustion engine, central heating and plastics, changing our world and our economy. Oil, as a technology, fueled an economic force that inexorably changed the way people lived and worked. Today, data is fueling a very similar change: it is the driving force for new business models and disruptive technologies that impact companies in every imaginable industry. The New Oil shows how data changes the traditional business paradigm. How it impacts not just high-tech, high-profile companies, but also old-school, low-tech industries all around the world; data lives and breathes within every single company. In The New Oil, Arent van 't Spijker explains how companies such as Google, Nike and Adara are leveraging a 'Data Driven Strategy'. Many other examples highlight the applications and commercial potential for data. Van 't Spijker describes five typical business models for monetizing data that help you to develop viable business models for leveraging data in your own company. He then shows how to successfully put these business models to practice. Above all, he will inspire you to follow in the footsteps of market leaders.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Business information services.
Business information services.
Business planning.
Business planning.
Genre/Form Electronic books.
Added Title Using innovative business models to turn data into profit
ISBN 9781634620567 (electronic book)
1634620569 (electronic book)
9781935504849
1935504843
1935504827
9781935504825