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BestsellerE-book
Author Willett, Julie A.

Title Permanent waves : the making of the American beauty shop / Julie A. Willett.

Publication Info. New York : New York University Press, [2000]
©2000

Item Status

Description 1 online resource (xii, 248 pages) : illustrations
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references (pages 235-243) and index.
Contents Cover Page; Title Page; Copyright Page; Dedication; Contents; List of Illustrations; Acknowledgments; Introduction; 1. Getting to the Roots of the Industry; 2. Beauty School Promises and Shop Floor Practices; 3. Blue Eagles, Neighborhood Shops, and the Making of a Profession; 4. "Growing Faster Than the Dark Roots on a Platinum Blonde": The Golden Years of the Neighborhood Shop; 5. Afros, Cornrows, and Jesus Hair: Corporate America, the Ethnic Market, and the Struggle over Professionalism; Conclusion; Notes; Bibliography; Index; About the Author.
Summary Throughout the twentieth century, beauty shops have been places where women could enjoy the company of other women, exchange information, and share secrets. The female equivalent of barbershops, they have been institutions vital to community formation and social change. But while the beauty shop created community, it also reflected the racial segregation that has so profoundly shaped American society. Links between style, race, and identity were so intertwined that for much of the beauty shop's history, black and white hairdressing industries were largely separate entities with separate con.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Beauty shops -- United States -- History.
Beauty shops.
United States.
History.
Beauty shops -- Social aspects -- United States.
Beauty shops -- Social aspects.
Genre/Form Electronic books.
History.
Other Form: Print version: Willett, Julie A. Permanent waves. New York : New York University Press, ©2000 0814793576 0814793584 (DLC) 00008394 (OCoLC)43474694
ISBN 0585480451 (electronic book)
9780585480459 (electronic book)
9781479867585
1479867586