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book
BookPrinted Material
Author Byron, Christopher.

Title Martha Inc. : the incredible story of Martha Stewart Living Omnimedia / Christopher M. Byron.

Publication Info. New York : Wiley, [2002]
©2002

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  TX140.S74 B97 2002    Available  ---
Description viii, 405 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 349-391) and index.
Contents 1. Nancy Drew and the case of the hidden childhood -- 2. A model life -- 3. To Wall Street -- 4. The page turns -- 5. A nascent empire : the Martha moment is born -- 6. Who's afraid of Virginia Woolf? -- 7. Making the best-seller list -- 8. Kmart calls -- 9. How to negotiate a contract -- 10. Strategy : get others to pay -- 11. Controlling the stress lines -- 12. No good deed goes unpunished -- 13. Time takes Martha -- 14. Martha takes TV -- 15. In the company of women -- 16. Scheming times -- 17. A taxing situation -- 18. Time takes a licking -- 19. Labor relations -- 20. When being in the public eye is not a good thing -- 21. From Wall Street to Main Street -- 22. To the ends of the Earth.
Subject Stewart, Martha.
Stewart, Martha.
Martha Stewart Living Omnimedia.
Martha Stewart Living Omnimedia.
Home economists -- United States -- Biography.
Home economists.
United States.
Genre/Form Biographies.
Subject Businesswomen -- United States -- Biography.
Businesswomen.
Genre/Form Biographies.
ISBN 0471123005