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019 1058619388|a1096230280
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050 4 DA28.35.W54|bO88 2015eb
072 7 REF|x013000|2bisacsh
072 7 SOC002010|2bisacsh
082 04 929.7/2|223
090 DA28.35.W54|bO88 2015eb
100 1 Otnes, Cele,|0https://id.loc.gov/authorities/names/
n96028291|eauthor.
245 10 Royal fever :|bthe British monarchy in consumer culture /
|cCele C. Otnes and Pauline Maclaran.
246 3 British monarchy in consumer culture
250 First edition.
264 1 Oakland, California :|bUniversity of California Press,
|c[2015]
264 4 |c©2015
300 1 online resource
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
340 |gpolychrome|2rdacc
347 data file|2rda
504 Includes bibliographical references and index.
505 0 Proclaimed English/British monarchs : 1066-present -- Key
events in the British Royal Family since 1981 --
Introduction: the politics and business of monarchy -- The
magnetism of the monarchy -- The roots of royal fever --
"A head full of royal" : Margaret Tyler's majestic world -
- The face on the tea towels : the global quest for Diana
-- Pomp and popcorn : the British Royal Family on stage
and screen -- Marketing the monarchy -- Storying the
monarchy : royal tourism and historic royal palaces --
Weekends in Windsor : castles, china, and corgis --
William and Catherine : remaking the monarchy -- The royal
family brand : a right royal future?
520 "No monarchy has proved more captivating than that of the
British Royal Family. Across the globe, an estimated 2.4
billion people watched the wedding of Prince William and
Catherine Middleton on television. In contemporary global
consumer culture, why is the British monarchy still so
compelling? Rooted in fieldwork conducted from 2005 to
2014, this book explores how and why consumers around the
world leverage a wide range of products, services, and
experiences to satisfy their fascination with the British
Royal Family brand. It demonstrates the monarchy's power
as a brand whose narrative has existed for more than a
thousand years, one that shapes consumer behavior and that
retains its economic and cultural significance in the
twenty-first century. The authors explore the myriad ways
consumer culture and the Royal Family intersect across
collectors, commemorative objects, fashion, historic sites,
media products, Royal brands, and tourist experiences.
Taking a case study approach, the book examines both
producer and consumer perspectives. Specific chapters
illustrate how those responsible for orchestrating
experiences related to the British monarchy engage the
public by creating compelling consumer experiences. Others
reveal how and why people devote their time, effort, and
money to Royal consumption--from a woman who boasts a
collection of over 10,000 pieces of British Royal Family
trinkets to a retired American stockbroker who spends
three months each year in England hunting for rare and
expensive memorabilia. Royal Fever highlights the
important role the Royal Family continues to play in many
people's lives and its ongoing contribution as a pillar of
iconic British culture"--Provided by publisher.
588 0 Print version record.
590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic
Collection - North America
600 30 Windsor, House of|0https://id.loc.gov/authorities/subjects
/sh85146960|xPublic opinion.|0https://id.loc.gov/
authorities/subjects/sh2002006218
600 30 Windsor, House of|0https://id.loc.gov/authorities/subjects
/sh85146960|xMarketing.|0https://id.loc.gov/authorities/
subjects/sh99005342
600 37 Windsor, House of.|2fast|0https://id.worldcat.org/fast/
217298
650 0 Royal houses|0https://id.loc.gov/authorities/subjects/
sh85115587|zGreat Britain|0https://id.loc.gov/authorities/
names/n79023147-781|xPublic opinion.|0https://id.loc.gov/
authorities/subjects/sh2002006218
650 0 Royal houses|0https://id.loc.gov/authorities/subjects/
sh85115587|zGreat Britain|0https://id.loc.gov/authorities/
names/n79023147-781|xMarketing.|0https://id.loc.gov/
authorities/subjects/sh99005342
650 7 Public opinion.|2fast|0https://id.worldcat.org/fast/
1082785
650 7 Marketing.|2fast|0https://id.worldcat.org/fast/1010167
650 7 Royal houses.|2fast|0https://id.worldcat.org/fast/1100834
651 7 Great Britain.|2fast|0https://id.worldcat.org/fast/1204623
655 4 Electronic books.
700 1 Maclaran, Pauline,|0https://id.loc.gov/authorities/names/
nb98060252|eauthor.
776 08 |iPrint version:|aOtnes, Cele.|tRoyal fever.|bFirst
edition|z9780520273658|w(DLC) 2015024080
|w(OCoLC)913164319
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
search.ebscohost.com/login.aspx?direct=true&scope=site&
db=nlebk&AN=1058755|zOnline eBook via EBSCO. Access
restricted to current Rider University students, faculty,
and staff.
856 42 |3Instructions for reading/downloading the EBSCO version
of this eBook|uhttp://guides.rider.edu/ebooks/ebsco
901 MARCIVE 20231220
948 |d20200122|cEBSCO|tEBSCOebooksacademic NEW 12-21,1-17
11948|lridw
994 92|bRID
