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Bestseller
BestsellerE-book
Author Walle, Alf H., author.

Title Rethinking business anthropology : cultural strategies in marketing and management / Alf H. Walle.

Publication Info. Sheffield : Greenleaf Publishing, [2013]
©2013

Item Status

Description 1 online resource (x, 221 pages)
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references and index.
Summary As business anthropology comes of age, this timely monograph provides the perspectives needed for the growth and further development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.
Contents Cover; Half title; Title; Copyright page; Dedication; Contents; Preface; Business Anthropology, Indigenous Views, and Sustainability; 1. The Maturity of Business Anthropology: Policy and Strategy in a Global Age; 2. Business Anthropology and a Little Glass of Rum; 3. Moving Towards a Macro and Sustainable Focus; Pioneering Ideas; 4. Friedrich Hegel and the Concept of Culture; 5. Social Structuralism vs. Mental Structuralism; 6. Existentialism to Postmodernism: Alternatives to Structural Analysis; 7. Marxist Theory and Business Anthropology; Anthropological Perspectives in Cultural Analysis.
8. Studying Cultures at a Distance9. Myths, Symbols, and Business Anthropology; 10. Archetypes and Business Strategies; 11. The Price of Fame: Business Anthropology Looks at Dysfunction; Business Anthropology in the Developing World; 12. Tribal Management in an Evolving World; 13. Negotiating with Indigenous People; 14. Substantive Paradigms and Business Anthropology; 15. Strategies of Empowerment; Epilogue; Appendix; Business Anthropology: An Overview by Dr. Robert Guang Tian; Index; Back cover.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Business anthropology.
Business anthropology.
Genre/Form Electronic books.
Electronic books.
Other Form: Print version: Walle, Alf H. Rethinking business anthropology. Sheffield : Greenleaf Publishing, c2013 1906093903 (OCoLC)849592888
ISBN 9781907643613 (electronic book)
1907643613 (electronic book)
1906093903
9781906093907