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book
BookPrinted Material
Author Chen, Kay-Yut.

Title Secrets of the moneylab : how behavioral economics can improve your business / Kay-Yut Chen and Marina Krakovsky.

Publication Info. New York : Portfolio/Penguin, 2010.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HB74.P8 C44 2010    Available  ---
Description x, 246 pages ; 24 cm
Bibliography Includes bibliographical references and index.
Contents Capitalizing on uncertainty -- Fair's fair -- What goes around : reciprocity -- Crossing the bounds of reason : rationality -- Reputation, reputation, reputation -- In whom we trust -- Playing the rules of the game -- Predicting the unpredictable.
Subject Economics -- Psychological aspects.
Economics -- Psychological aspects.
Success in business.
Success in business.
Added Author Krakovsky, Marina.
ISBN 9781591843542
1591843545