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Bestseller
BestsellerE-book
Author Johnson, Lisa, 1967-

Title Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned.

Publication Info. New York : AMACOM, [2004]
©2004

Item Status

Description 1 online resource (x, 230 pages)
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references (page 223) and index.
Contents Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future.
Summary Women spend trillions of dollars every year. Why are you missing out?
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Women consumers.
Women consumers.
Marketing.
Marketing.
Genre/Form Electronic books.
Added Author Learned, Andrea.
Other Form: Print version: Johnson, Lisa, 1967- Don't think pink. New York : AMACOM, ©2004 081440815X (DLC) 2004005393 (OCoLC)54686230
ISBN 0814428002 (electronic book)
9780814428009 (electronic book)
9780814408155
081440815X
081440815X