| Description |
x, 226 pages : illustrations ; 23 cm |
| Bibliography |
Includes bibliographical references (pages 193-220) and index. |
| Contents |
Living in the material world -- On Oprah -- The Drew Bledsoe paradox: the mysterious home economics of Homo econmicus -- Homeyness: a cultural account of one constellation of consumer goods and meanings -- Calling grease -- When cars could fly: Raymond Loewy, John Kenneth Galbraith, and 1954 Buick -- Marilyn Monroe, inventor of blondness -- Who is the celebrity endorser? cultural foundation of the endorsement process -- The strange power of Uncle Meyer's wallet -- Culture and culture at the Royal Ontario Museum -- Taking Madison avenue by storm -- Advertising : meaning versus information -- Sarah Zupko, meet Mrs. Woolworth -- Meaning-management : an anthropological approach to the creation of value. |
| Subject |
Consumption (Economics) -- History.
|
|
Consumption (Economics) |
|
History. |
|
Civilization -- History.
|
|
Civilization. |
|
Social values -- History.
|
|
Social values. |
| ISBN |
0253345669 cloth alkaline paper |
|
025321761X paperback alkaline paper |
|
