Includes bibliographical references (pages 204-229) and index.
Note
Translation of: Consumo, cultura e società.
Contents
The rise of consumer culture. Capitalism and the consumer revolution ; The cultural production of economic value -- Theories of consumer agency. Utility and social competition ; Needs, manipulation and simulation ; Taste, identity and practices -- The politics of consumption. Representations and consumerism ; Commodities and consumers ; Contexts of consumption.
Summary
Showing the culture & institutional processes that have brought the notion of the 'consumer' to life, 'Consumer Culture' guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society & reveals the profound ambiguities & ambivalences inherent within.