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Bestseller
BestsellerE-book
Author Viardot, Eric.

Title Successful marketing strategy for high-tech firms / Eric Viardot.

Publication Info. Boston : Artech House, 2004.

Item Status

Edition 3rd ed.
Description 1 online resource (xvi, 304 pages) : illustrations.
Physical Medium polychrome
Description text file
Series Artech House technology management and professional development library
Artech House professional development and technology management library.
Bibliography Includes bibliographical references and index.
Summary Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.
Contents Successful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1. The Meaning of Marketing for High-Tech Firms; 2. Corporate and Marketing Strategies in the High-Tech Industry; 3. Knowing Customers and Markets; 4. Understanding Competitors; 5. Selecting Markets; 6. Product Strategy; 7. Distributing and Selling High-Tech Products; 8. Communication Strategy for High-Tech Products; 9. Pricing High-Tech Products; 10. The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject High technology -- Marketing.
High technology -- Marketing.
Technological innovations -- Marketing.
Technological innovations -- Marketing.
Genre/Form Electronic books.
Other Form: Print version: Viardot, Eric. Successful marketing strategy for high-tech firms. 3rd ed. Boston : Artech House, 2004 1580537006 (DLC) 2004049434 (OCoLC)55019098
ISBN 1580537014 (electronic book)
9781580537018 (electronic book)
1580537006 (alkaline paper)
9781580537001 (alkaline paper)