| Edition |
First edition. |
| Description |
1 online resource |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Cover; Title; Copyright; Contents; Preface; Acknowledgments; Chapter 1 Introduction to Porter's Present Value Chain; Value Chain for Different Sectors; The Value Activities; Inbound Logistics; Design and Development; Operations; Outbound Logistics; Marketing and Sales; Service; Firm Infrastructure; Human Resource Management; Procurement; Technology Development; Understanding Value Chain; Tata Motors; Primary Activities; Support Activities; Value Chain Analysis; Performing the Analysis; Approach I -- Cost Advantage and the Value Chain; Approach II -- Differentiation Advantage and the Value Chain. |
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Chapter 2 New Value Chain for Twenty-First Century -- Environment as an External Support ActivityChapter 3 Innovation in Value Chain -- A Competitive Advantage; Innovation and Value Chain: Competitive Advantage; Innovation in Inbound Logistics; RINL, Visakhapatnam steel plant; Amul; Innovation in Design and Development; Asian Paints -- The colorful service; GE Healthcare -- The humane design; Virgin Mobile -- Customer survey inside; Innovation in Operations; Nippon Steel; Grameen Bank -- A project that created history; Innovation in Outbound Logistics; NatSteel; Asian Paints. |
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Innovation in Marketing and SalesTata Steel -- Marketing values; Vodafone; Aamir Khan -- A marketing genius; Innovation in Service; Starbucks; Innovation in Firm Infrastructure; Visakhapatnam steel plant -- The turnaround of a Navaratna; Innovation in Human Resource Management; Accenture -- Helping your colleague; Innovation in Procurement; Maruti -- Creating the right supplier; Innovation in Technology Development; Thyssenkrupp; Innovation in Environment; WalMart; IRCTC; Google; Chapter 4 How Can Companies Innovate?; How is Innovation Different from Invention?; Why Is Innovation Important? |
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SalesforceAmazon; Natura Cosmetics; Starbucks; Hershey; Kellogg; Kone; Diageo; How Can Companies Innovate?; Innovation Value Chain; Innovation Funnel; Stage ( -1) -- Strategic Thinking; Stage 0 -- Portfolio Management and Metrics; Stage 1 -- Research; Stage 2 -- Ideation; Stage 3 -- Insight; Stage 4 -- Targeting; Stage 5 -- Innovation Development; Stage 6 -- Market Development; Stage 7 -- Selling; Innovation at Strategic Level; Triggers for Innovations; Designing Innovation Strategy; Pioneer; Fast Follower; Imitative Strategy; Dependent Strategy; Low-Cost Strategy; Specialization Strategy. |
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Chapter 5 Understanding Innovation in Indian EnterprisesIncrease in Growth and Innovation; Innovation Strategy; Which Firms Are Innovative?; What Drives India toward Innovation?; Product versus Process Innovation in India; Importance of Business Model Innovation; Barriers to Innovation for Indian Companies; Chapter 6 Case Studies from Indian Context; A Case on Amul; A Case on EID Parry; A Case on Ginger Hotels; A Case on Kaya Skin Clinic; A Case on Reliance Industries Ltd; A Case on Tasty Bite; A Case on Tata BP Solar; A Case on Tata Indica; A Case on Tata Steel; A Case on TeNet. |
| Summary |
Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies. The authors demonstrate through real-world examples and case studies how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
International business enterprises -- Case studies.
|
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International business enterprises -- Case studies. |
| Genre/Form |
Electronic books.
|
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Case studies.
|
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Case studies.
|
| Added Author |
Agrawal, Arjun, author.
|
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Mohapatra, Sanjay, author.
|
| Other Form: |
Print version: Satpathy, Anurag. Innovation Strategy for Enterprises in Emerging Economies : Case Studies for the Digital Age. Bradford : Emerald Group Publishing Limited, ©2015 9781785604812 |
| ISBN |
9781785604805 (electronic book) |
|
1785604805 (electronic book) |
|
9781785604812 |
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