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Title No logo : brands, globalization, resistance / executive producers, Sut Jhally, Loretta Alper ; producer/editor/camera, Kelly Garner.

Publication Info. [Northampton, Mass.] : Media Education Foundation, [2003]
©2003

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Video  HD2755.5 .N655 2003    Available  Ask at Circulation Desk
Description 1 DVD (42 min.) : sound, color with black and white sequences ; 4 3/4 in.
Physical Medium polychrome
Description digital
optical
video file
DVD video
System Details DVD.
Performer Features: Naomi Klein.
Note Extras (9 min.): Virgin stretches the brand; Cool hunting & the cooptation of youth culture; Branding & BMW films; Coke vs. tap water; Mickey Mouse goes to Haiti; Benetton & political advertising; Public vs. private.
Based on the book: No logo / Naomi Klein.
Contents Intro -- No space: new branded world -- No choice: brand bombing -- No jobs: the discarded factory -- No logo: anti-corporate activism & reclaiming the streets.
Summary Using hundreds of media examples, No Logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work (the dynamics of corporate globalization) impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands.
Language In English with optional English, French and Spanish subtitles.
Subject International business enterprises -- Political aspects.
International business enterprises -- Political aspects.
International business enterprises -- Public opinion.
International business enterprises -- Public opinion.
International business enterprises.
Brand name products -- Political aspects.
Brand name products.
Brand name products -- Public opinion.
Brand name products -- Public opinion.
Consumers' preferences.
Consumers' preferences.
Genre/Form Documentary films.
Documentary films.
Video recordings for the hearing impaired.
Video recordings for the hearing impaired.
Video recordings.
Video recordings.
Added Author Klein, Naomi.
Garner, Kelly (Film producer, editor and cinematographer)
Jhally, Sut.
Alper, Loretta.
Klein, Naomi, 1970- No logo.
Media Education Foundation.
ISBN 1893521850
9781893521858

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