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Bestseller
BestsellerE-book
Author Thain, Greg, 1954- author.

Title FMCG : the power of fast-moving consumer goods / Greg Thain and John Bradley.

Publication Info. Sarasota, FL : First Edition Design Publishing, 2014.
Online access
Online eBook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this eBook

Item Status

Description 1 online resource
data file
Bibliography Includes bibliographical references and index.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject International business enterprises.
International business enterprises.
Consumer goods.
Consumer goods.
Brand name products.
Brand name products.
Marketing.
Marketing.
Consumer behavior.
Consumer behavior.
Genre/Form Electronic books.
Added Author Bradley, John, 1957- author.
Added Title Power of fast-moving consumer goods
Fast moving consumer goods
ISBN 9781622876471 (electronic book)
1622876474 (electronic book)
9781622876488
9781622876631

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