| Description |
1 online resource (xviii, 108 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Part I. Understanding the language of buy-in -- What triggers buy-in? -- Every leader tells a story -- How strategic stories will get you twenty-first century buy-in -- Part II. Speaking the language of buy-in -- Framework for buy-in -- Developing your strategic story -- Rule of three -- When the going gets tough, the smart get buy-in -- Charisma quotient -- Best evidence -- Part III. Putting the language to work -- Using the tools of buy-in -- Now it's your turn -- Questions executives ask. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Communication in management.
|
|
Communication in management. |
|
Leadership.
|
|
Leadership. |
|
Persuasion (Psychology)
|
|
Persuasion (Psychology) |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Walton, Mark S., 1950- Generating buy-in. New York : American Management Association, ©2004 0814407889 (DLC) 2003011093 (OCoLC)52269887 |
| ISBN |
0814427669 (electronic book) |
|
9780814427668 (electronic book) |
|
9781621983507 (electronic book) |
|
1621983501 (electronic book) |
|
0814407889 (print) |
|
9780814407882 (print) |
|
0814406889 |
|
