LEADER 00000nam a2200781   4500 
001    BEP9781953349538 
003    BEP 
005    20190417111955.0 
006    m    eo  d         
007    cr cn |||m|||a 
008    190417s2021    nyua   fob    001 0 eng d 
020    9781953349538|qe-book 
020    |z9781953349521|qprint 
035    (OCoLC)1232456563 
035    (CaBNVSL)slc00001059 
040    CaBNVSL|beng|erda|cCaBNVSL|dCaBNVSL 
049    RIDW 
050  4 HD38.7|b.U33 2021eb 
082 04 658.472|223 
090    HD38.7|b.U33 2021eb 
100 1  Ugarte, Ruben,|eauthor. 
245 14 The data mirage :|bwhy companies fail to actually use 
       their data /|cRuben Ugarte. 
250    First edition. 
264  1 New York, New York (222 East 46th Street, New York, NY 
       10017) :|bBusiness Expert Press,|c2021. 
300    1 online resource (xiv, 149 pages) :|billustrations (some 
       color). 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
490 1  Big data, business analytics, and smart technology 
       collection,|x2333-6757 
504    Includes bibliographical references and index. 
505 0  Chapter 1. The reality of being data driven and why your 
       company isn't -- Chapter 2. Designing data strategies for 
       the real world -- Chapter 3. How to avoid drowning in tool
       hell and safeguarding your data -- Chapter 4. Driving 
       successful implementations, on budget and on time -- 
       Chapter 5. Creating reports that people actually 
       understand -- Chapter 6. The last mile: training -- 
       Chapter 7. Your biggest challenge: actually using the data
       -- Chapter 8. Analyzing your data and workflows -- Chapter
       9. Building experiments and making better decisions -- 
       Chapter 10. Beyond the basics: machine learning, AI, and 
       the future. 
506    Access restricted to authorized users and institutions. 
520 3  The data mirage: why companies fail to actually use their 
       data is a business book for executives and leaders who 
       want to unlock more insights from their data and make 
       better decisions. The importance of data doesn't need an 
       introduction or a fancy pitch deck. Data plays a critical 
       role in helping companies to better understand their users,
       beat out their competitors, and breakthrough their growth 
       targets. However, despite significant investments in their
       data, most organizations struggle to get much value from 
       it. According to Forrester, only 38% of senior executives 
       and decision-makers "have a high level of con̐Ơѓdence in 
       their customer insights and only 33% trust the analytics 
       they generate from their business operations." 
530    Also available in print. 
538    Mode of access: World Wide Web. 
538    System requirements: Adobe Acrobat reader. 
561    Purchased with the Phippen Library Fund. 
588    Description based on PDF viewed 01/25/2021. 
650  0 Business enterprises.|0https://id.loc.gov/authorities/
       subjects/sh85018285 
650  0 Big data.|0https://id.loc.gov/authorities/subjects/
       sh2012003227 
650  0 Business intelligence.|0https://id.loc.gov/authorities/
       subjects/sh85018300 
650  0 Information technology.|0https://id.loc.gov/authorities/
       subjects/sh87002293 
650  7 Business enterprises.|2fast|0https://id.worldcat.org/fast/
       842519 
650  7 Big data.|2fast|0https://id.worldcat.org/fast/1892965 
650  7 Business intelligence.|2fast|0https://id.worldcat.org/fast
       /842723 
650  7 Information technology.|2fast|0https://id.worldcat.org/
       fast/973089 
653    Analytics. 
653    Marketing strategy. 
653    Growth hacking. 
653    Data. 
653    KPI. 
653    Dashboards. 
653    Data science. 
653    SaaS. 
653    E-commerce. 
653    Mobile games. 
653    Marketing attribution. 
655  0 Electronic books. 
776 08 |iPrint version:|z9781953349521 
830  0 Big data, business analytics, and smart technology 
       collection.|x2333-6757 
856 40 |uhttps://rider.idm.oclc.org/login?url=https://
       portal.igpublish.com/iglibrary/search/BEPB0001061.html
       |zOnline ebook via BEP. Access restricted to current Rider
       University students, faculty, and staff. 
901    MARCIVE 20231220 
948    |d20220401|tBEP reload 277|lridw 
948    |d20210525|cBEP|tBEP2021initial 229|lridw