Introduction: "What do you do" : a question with implications for identity construction -- Opportunities and conflicts : a review of scholarship on female business owners -- Using existing concepts and ideas -- Structures and form -- Enabling and constraining home and work -- Practical applications and emerging organizations -- References -- Appendix A: Sample interview questions -- Appendix B: Adjectives women used to describe their identities -- Appendix C: Phrases women used to describe their roles -- Appendix D: Information on data analysis.