| Description |
1 online resource (xx, 312 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references (pages 287-299) and index. |
| Contents |
A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Business networks.
|
|
Business networks. |
|
Social networks.
|
|
Social networks. |
|
Digital media -- Social aspects.
|
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Digital media -- Social aspects. |
|
Digital media -- Economic aspects.
|
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Digital media. |
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Strategic planning.
|
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Strategic planning. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Rogers, David L., 1970- Network is your customer. New Haven [Conn.] : Yale University Press, ©2010 9780300165876 (DLC) 2010029162 (OCoLC)601349844 |
| ISBN |
9780300166019 (electronic book) |
|
030016601X (electronic book) |
|
9780300165876 |
|
0300165870 |
|
