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Bestseller
BestsellerE-book
Author Michman, Ronald D.

Title The food industry wars : marketing triumphs and blunders / Ronald D. Michman, Edward M. Mazze.

Publication Info. Westport, Conn. : Quorum, 1998.

Item Status

Description 1 online resource (xiii, 263 pages)
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references (pages 243-246) and index.
Contents Food marketing and distribution -- The fast-food industry -- The ice cream industry -- The soup industry -- The breakfast cereal industry -- The baby food industry -- The ethnic food industry -- The snack food industry -- The candy industry -- The soft-drink industry.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Food industry and trade -- United States.
Food industry and trade.
United States.
Food -- Marketing.
Food -- Marketing.
Genre/Form Electronic books.
Added Author Mazze, Edward M.
Other Form: Print version: Michman, Ronald D. Food industry wars. Westport, Conn. : Quorum, 1998 (DLC) 97032992
ISBN 9781429473064 (electronic book)
1429473061 (electronic book)
1567201113 (alkaline paper)