LEADER 00000cam a2200637Ki 4500 
001    ocn885208484 
003    OCoLC 
005    20210702123425.4 
006    m     o  d         
007    cr cnu---unuuu 
008    140804s2014    ii      ob    001 0 eng d 
010      2014010048 
019    886472882|a1175624382|a1181902893|a1228532764 
020    9789351500964|q(electronic book) 
020    9351500969|q(electronic book) 
020    9781322031149 
020    1322031142 
020    |z9788132117711 
020    |z8132117719 
035    (OCoLC)885208484|z(OCoLC)886472882|z(OCoLC)1175624382
       |z(OCoLC)1181902893|z(OCoLC)1228532764 
040    N$T|beng|erda|epn|cN$T|dYDXCP|dIDEBK|dE7B|dCDX|dOCLCF
       |dEBLCP|dDEBSZ|dOCLCQ|dAGLDB|dMERUC|dOCLCQ|dUUM|dOCLCQ
       |dOCLCA|dINT|dOCLCQ|dSTF|dAU@|dUKAHL|dOCLCQ|dUX1|dVT2|dK6U
043    a-ii--- 
049    RIDW 
050  4 HD9016.I42|bV46 2014eb 
072  7 BUS|x070000|2bisacsh 
082 04 338.10954|223 
090    HD9016.I42|bV46 2014eb 
100 1  Venugopal, Pingali,|d1958-|0https://id.loc.gov/authorities
       /names/n2001103021 
245 10 Agri-input marketing in India /|cPingali Venugopal, Ram 
       Kaundinya. 
264  1 New Delhi :|bSAGE Publications,|c[2014] 
300    1 online resource 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
504    Includes bibliographical references and index. 
505 0  Introduction : agri-input market at crossroads -- 
       Agricultural situation in India and agri-inputs -- Land : 
       the fixed factor of production -- Government policies : 
       creating an environment for input usage -- Improve 
       agronomic potential -- Infrastructure development : 
       removing constraints -- Agricultural extension programs in
       India -- Adoption: the beginning of the agri-input sector 
       -- Agri-input market : current competitive situation -- 
       Buying behavior for inputs -- Impact of agri-input usage 
       in india -- Sustainable agriculture : new objective -- 
       Strategies for agri-input marketing (basis for positioning
       strategy) -- Technical knowledge-based marketing (basis 
       for product and pricing strategy) -- Building trust 
       through knowledge transfer (basis for promotion strategy) 
       -- Integrated agri-input supply model (basis for place 
       strategy) -- Future directions (implementation aspects). 
520    Agri-input companies have played a significant role in 
       transforming the post-Independence "ship-to-mouth" Indian 
       economy, dependent on food grain imports, into a self-
       sufficient economy. Though agricultural productivity is 
       declining and environmentalists are questioning the use of
       agri-inputs, Indian agriculture cannot do away with agri-
       inputs. This book, after understanding the past policy 
       environment, agri-input marketing, and promotion 
       strategies of both the government and private companies, 
       suggests frameworks for agri-input marketing companies to 
       align their strategies to the new objective of sustainable
       agriculture. The book will serve as a text for students in
       the agribusiness management programmes and also as a guide
       for practicing managers and policy makers. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Agricultural industries|0https://id.loc.gov/authorities/
       subjects/sh85002331|zIndia|0https://id.loc.gov/authorities
       /names/n80125948-781|xMarketing.|0https://id.loc.gov/
       authorities/subjects/sh99005342 
650  7 Agricultural industries.|2fast|0https://id.worldcat.org/
       fast/800842 
650  7 Marketing.|2fast|0https://id.worldcat.org/fast/1010167 
651  7 India.|2fast|0https://id.worldcat.org/fast/1210276 
655  0 Electronic books. 
655  4 Electronic books. 
700 1  Kaundinya, Ram.|0https://id.loc.gov/authorities/names/
       n2014027365 
776 08 |iPrint version:|aVenugopal, Pingali, 1958-|tAgri-input 
       marketing in India|z9788132117711|w(DLC)  2014010048
       |w(OCoLC)879851481 
856 40 |uhttps://rider.idm.oclc.org/login?url=https://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=818635|zOnline ebook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this ebook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20210708|cEBSCO|tEBSCOebooksacademic NEW 5016 |lridw 
994    92|bRID