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Author Clarke, Sally H.

Title Trust and power : consumers, the modern corporation, and the making of the United States automobile market / Sally H. Clarke.

Publication Info. Cambridge ; New York : Cambridge University Press, 2007.
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Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HD9710.U52 C53 2007    Available  ---
Description xviii, 296 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Contents Introduction -- Risks of innovation, risks of injury -- New firms and the problem of social costs -- Corporate strategies and consumers' loyalty -- Engineering a mass product -- A machine age aesthetic -- The franchised car dealer and consumers' marketing dilemma -- Automobiles and institutional change -- Conclusion -- Appendix : automobile dealer agreements and sales manager contracts, 1900-1914.
Subject Automobile industry and trade -- United States -- History.
Automobile industry and trade.
United States.
History.
ISBN 0521868785 hardback
9780521868785 hardback

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