American car / New York Times Television, Discovery Times Channel ; producer/writer, Mary Dore ; executive producers [for New York Times Television], Ann Derry, Philip A. Boag ; executive producer [for the Discovery Times Channel], Bill Snee.
Director of photography, Steve Baum ; editor, Nancy Novack.
Note
Originally produced for broadcast: c2003.
System Details
DVD.
Summary
Investigates the world of automobile design and marketing, covering the Ford Motor Corporation's strategies to regain market preeminence as it redesigns its F150 truck to compete against GM's Hummer and Nissan's Titan.