| Edition |
1st ed. |
| Description |
xiii, 254 pages ; 25 cm |
| Bibliography |
Includes bibliographical references (pages 229-240) and index. |
| Summary |
"Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description."--From source other than the Library of Congress |
| Contents |
Being number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less. |
| Subject |
Boeing Company.
|
|
Boeing Company. |
|
Airbus Industrie.
|
|
Airbus Industrie. |
|
Aircraft industry -- United States.
|
|
Aircraft industry. |
|
United States. |
|
Aircraft industry -- France.
|
|
France. |
|
Competition, International.
|
|
Competition, International. |
| Added Title |
Boeing vs. Airbus |
| ISBN |
1400043360 |
|
9781400043361 |
|
