| Description |
1 online resource (224 pages) : illustrations (chiefly color). |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Portfolio
|
|
Portfolio (Laurence King Publishing)
|
| Note |
Includes index. |
| Contents |
Structure of the fashion market -- The marketing toolkit -- Research and planning -- Understanding the customer -- Introduction to branding -- Fashion promotion -- Careers in fashion marketing. |
| Summary |
'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry. |
| Bibliography |
Includes bibliographical references and index. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Fashion merchandising.
|
|
Fashion merchandising. |
|
Clothing trade.
|
|
Clothing trade. |
|
Fashion.
|
|
Fashion. |
| Genre/Form |
Electronic books.
|
| ISBN |
9781780670836 (electronic book) |
|
1780670834 (electronic book) |
|
9781780674322 |
|
1780674325 |
|
1856697231 |
|
9781856697231 |
|
